Friday, March 18, 2016

Alert for Notary Websites with Ads or Endorsements of Notary Products

This information is just an FYI.  I am not attempting to give legal advice...as I have often said, I am not a lawyer, and I don't play one on television! However, upon reading an article from Lexology this morning, I decided to take action on my website and share this information.  Let me know what you think!!  Email me at texasnotarypublisher AT gmail DOT com or post in the comments.

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Do you have Google Ads, Amazon Associate links, or other paid endorsements on your website from notary trainers, notary supplies vendors, or notary software with whom you have worked out an affiliate publishing arrangement? By this, I mean you get paid a small percentage for any clicks or purchases that go through your website.

If so, it would probably be a good idea to read this article from Lexology, a favorite source for me when looking for news that affects notaries public. Also, take a look at the principles that are recommended by many big advertisers and  article, "Advertising Law," and a publication from the FTC.

From "Advertising Law"...
Why it matters: In 2016, the FTC will likely begin to aggressively monitor native ads, as it has aggressively monitored other forms of sponsored content. The Commission will likely bring carefully chosen native advertising cases to further elucidate and clarify its thinking in this area. As advertisers think about native advertising going forward, they should pay close attention to the FTC’s guidance when evaluating whether, when, where, and how to effectively disclose to consumers that content is sponsored. The FTC has made very specific recommendations regarding how and when disclaimers should appear that have important implications for both native advertising and sponsored content in social media more generally.
Until I know otherwise, I have jumped in to add a page (FTC Disclosure) to Notaries and Notary News with information about ads or affiliate links displayed on this site. 



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