Tuesday, June 28, 2016

Start a Notary Blog to get more business! (Read or Watch Video)

Today's Notary News is...  

Start a Notary Blog to get more business!

BONUS BELOW:  Eleven Topics for your Notary Website, Social Media, or Blog

Notaries who want to be found by more people who will use their services can increase Google's interest in their websites  or blogs by adding updates in the form of articles and blog entries on a regular basis.

Do you want to start a notary blog, but don't know where to start?

Maybe you'd like to be a blogger, but don't have a clue how to get started.  Perhaps you want to add a few articles to your current website.

Making that first blog entry can be daunting.  Over the next few weeks, in between other notary news, I'll sandwich in pointers on how to start a blog, where to get more tips, and some of my favorite blog fodder (topics that I like).


Notary Topics to Consider

Below are several topics that I believe are good starting points for video blog entries (also known as vlogs) added to a notary blog or social media page. You can also write your blog entries and add a few graphics if you don't feel like making a video.
  1. My Favorite Five Notary Websites and Why 
  2. Seven Websites All Notaries Should Bookmark
  3. Best Notary Videos this Week on YouTube 
  4. Top Websites on Which to Advertise
  5. Positive Video about a Notary Friend or Mentor
  6. Pros and Cons of Remote Notarization
  7. Nine Ways to Determine if Someone or a Company is Client-worthy
  8. True Confessions:  Why I Blog
  9. How to V-Log (My first video was on this topic; this is an improved version and it should get better each month, I hope.
  10. Blogging Websites, Blog Tips, and Blog Experts
  11. Good Health Tips for Bloggers (It really is a thing!)

In the future, I will be covering most of these topics on this website and others, as well. 

You are more than welcome to use this list for to develop a video channel of your own.  If you do, I would be so grateful if you'd mention Notaries and Notary News and refer to this list. 


Introductory Tips for Setting Up a Notary Blog

These tips are fairly general and I'll flesh them out as appropriate in detail in later blog entries.

  • If you are antsy to go with your blog endeavors, try Blogger or WordPress. They are the most common, in my opinion.  Both have free versions and also have great help files. There are many other alternatives and I'll cover those in subsequent posts.
  • Answer Who, What, When, Where, and Why Upfront. When you make a blog post, let your readers know why you are making the post and why it is important to your readers. If you can't do that, maybe you need a different subject.  
  • Use spellchecker and try out the free version of Grammarly.com.   Believe it or not, Google really does care about spelling and grammar. 
  • Why start a blog? In the beginning, I did it because I wanted to learn to write.  Believe me, there are a ton of people who will critique your writing around the clock when you aren't an established writer.  I blog these days for several reasons that I'll cover in a blog entry on the topic stated in number eight above.  For today, I'll mention these:   Reason 1 - Google likes regular updates and fresh content; I want to be number one when certain words are used in a search;  Reason 2 - Equally important as number one:  I'm one of you.  I want to talk to you about things that affect us unfettered by anything except my own audacity factor; and Reason 3 - Finally, I want to be what's called an influencer.  It's important to me that I get information out on notary laws to you with my opinion.  Call it ego or perhaps I have been in the right place at the right time for the last ten years, and it has given me a unique perspective on certain issues; I feel like I should not squander it. 
  • Finally, the things that I wish someone would have told me!  My research says that you are wasting your time flirting with Google to gain better search engine rankings if (1) your blog entries aren't at least 400 words in length and (2) blog entries or articles are shorter than five paragraphs.  It's fine to have shorter blog articles, of course, but it won't really encourage the Google love  that you are seeking.  (3) Finally, your readers will be frustrated if you don't organize your text with headings. (4) Google will like you better if you use the H2 and H3 tags.  More about this in a subsequent article!
  • Buy a good keyboard and comfortable mouse. For pete's sake, don't get one from my favorite store called Big Lots that's $10 and the brand is "iHome."  UGH!  Buying a better one today!  See below and avoid it. The mouse broke immediately--the keys on the keyboard are hard to punch and they stick. 


I don't like this keyboard.  It hurts my hands and the mouse broke immediately.

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